The best auto repair websites are built with mobile-first technology. How does your website perform on mobile devices? Find out for free.
You need to think of your auto repair shop website as your SECOND business location that your potential customers will visit, FIRST.
The fact is that today's consumer is highly mobile and online all the time. Over 81% of your potential new customers will check you out online before they ever drive into your service lane. And this includes your website and your reviews. (Source: GE Capital Retail Bank)
They want to see if you are legit. They want to see what kind of services you offer, where you are located, how long you have been in business and read your reviews.
They want to see if they can trust you with their second most significant investment. Their car.
The problem is that most repair shops owners are so busy working IN their business that they don't have time to work ON their business.
They don't have the time to think about their website or optimize it for their most profitable customers.
But what if....
What if you could replace ten oil changes per month with ten brake repair jobs? Or ten suspension repairs, or ten transmission repairs?
Well, I think you get my point. A well-designed website optimized for your most PROFITABLE service customers can have a significant impact on your bottom line.
However, it can be challenging to create websites for car repair shops. You need to make sure every aspect of the website builds trust and will attract your most profitable service shopper.
When you create a website, one of the first things you need to pick is a domain (your online address). Next, you will need to think about the design and content carefully and the types of service customers you want to see pulling into your service bays.
In the guide below, we'll talk about the critical elements of web design and how to create a web design that attracts your best opportunities.
Please continue reading to pick up a few tips or hacks on web design creation that our team learned from experience.
In a word? Yes. As I previously stated, most of your potential customers will check you out online before they ever pull into your service lane. That being said, every car repair service you offer needs a reliable online presence. Even if your auto repair shop is still a small, growing business, the internet can be your best friend in marketing.
While direct mail, TV, cable, and radio still work, the internet is where people go when they need service, right now.
Remember, your site visitors and clients can feel how much you've invested in your web design. They can observe it through ready-made or custom templates. They may also notice it in mismatched
web page templates and content.
These observations can create a wrong first impression on your prospective customers. Without a good first impression of your website, you risk losing leads and conversions to your competition. Good web design makes a positive experience for your website visitors, builds trust, and converts visitors into new customers.
Continue reading to learn about the crucial elements of web design for car repair shops.
Achieving a good web design is tricky. You should hit all the critical elements of web design to gain success. Below are some possibilities or elements many people overlook. Try to hit all the following "checkboxes" to create an effective website.
Customization, a Modern Necessity for Car Repair Shop Web Design.
Say goodbye to your web design templates. Say hello to web design with unique designs and features. Instead, try to match these design elements to your website's values and ideal aesthetic and brand colors.
Also, here's a tip for all auto repair shop owners out there: don't do traditional work. Again, don't use templates with customizable designs. These kinds of web design templates can't promise you full potential. The reason is that custom-designed templates are mass-produced and are sometimes very limited in their ability.
Instead, use clean and SEO-friendly code for your car repair business. It's the best way to create a unique design and encourage good ranking.
Of course, it doesn't mean you should rule out web-building tools like Wix or Weebly. However, they have limitations when it comes to SEO. Go for it if you want to use website builders to customize your car repair shop website. If you do, don't forego reading about the pros and cons of each one.
If you want to get a custom website design, here are some things to look for:
● It should use clean code (HTML & CSS)
● It encourages an engaging design
● Custom auto repair shop websites are ideal for SEO
Search engines like Google and Bing use schema markup to rank your website. Schema markup is code placed on your website. Search engines use schema markup to return informative results for your visitors.
You want your schema markup to quickly understand and translate your website for users. Otherwise, Google and Bing will look for a different website to provide data for online users. Some types of schema markups include:
You can use it to improve your search engine results page listing ratings. For example, you include schema markup on your Google My Business. The next time someone enters a "car repair shop near me" on Google, you'll show up closer to the top of the SERP.
Why use schema markups? Here are the main reasons to include schema markup on your website design:
● It enhances search results
● It gives you an edge over your competition
● It encourages more clicks
● It helps Google interpret your website for online users
Building and optimizing your website for mobile devices is a hands-down no-brainer. When someone is broke down on the side of the road, they are not whipping out the desktop or flipping through the radio stations. They are just picking up their smartphones and using voice search to find a "mechanic near me."
If you've read our other guides, you know that we've discussed the importance of mobile optimization for your auto repair business. Here is a quick recap for those who haven't seen our other content.
However, designing a perfect mobile website for auto repair shops can be tricky. Here are some key points to remember:
User-friendliness is your goal. The more user-friendly a car repair website is, the more chances it to attract traffic and conversions.
Do you already have an auto repair shop website set up? Do you want to know how you could improve your website design? Or, have you yet to create or revamp your website and need some pro tips? Well, keep reading for advice on creating a perfect car repair shop website design.
A website without good functionality can drive potential customers away. The same applies if you have a highly functional but unappealing website. Instead of focusing on design only, make sure you balance design and usability.
An example of the perfect marriage of design and usability is minimalism. Creating space between the website elements keeps the screen from feeling crowded. Your blank spaces also function to keep distractions away from the web page's purpose.
Yet, we understand that a minimalist website design doesn't always reflect a business's ideals and personality. The more typical features of car repair shop websites are dark metallic colors and textures. While these seem cliché to auto repair business websites, they're classic picks for a reason.
Be creative if you want to avoid making your website look like any old car repair shop website. Learn how to use the textures and colors in a new way. If you have trouble, hire a website designer to help you.
Content creation is equally essential in any auto repair shop website design. A beautiful and functional website is still useless if it lacks relevance. The best way to keep a website relevant is to add relevant content.
Start with written content for the services you provide. It's not enough to talk about your services in a very promotional or robotic way. Try to connect with your audiences. How do you do it? Well, you put yourself in their shoes and communicate that you understand their everyday problems.
After you reel them in with a problem, offer a solution. Try to answer some questions, as well, like:
● How will your services solve their car issues?
● How much will your services cost them?
● Why should they hire your services?
Don't write long service descriptions if you place them on your homepage. Write the long and detailed descriptions only for dedicated service pages. Only stick to a brief outline if you're writing service descriptions for your homepage.
The next most effective content type is video. Shoot a video featuring the services you offer. It would help if you related to your ideal customers before providing a solution like writing about your services.
If you can't afford or don't have time to create a product/services video, take a photo instead. Remember, images can deliver a thousand words. The exception is stock photos. If you can avoid them, don't use stock images or pictures. These reduce your uniqueness points. Just make sure you do not violate any copyright or trademark laws in doing so.
Also, it's easier to get the right photos if you shoot exclusively for this marketing project. If you don't have any ideas on posing your model or finding the right angles, watch a tutorial. You can also hire a professional model or photographer instead.
Do you need a professional who can help you create a website design for your car repair shop? Do you have trouble understanding some points we made earlier? Send us a message, and let's talk sho