Build a Marketing Budget Where Every Dollar Has a Job

Most businesses don't have a marketing budget. They have a spending habit.

A marketing budget consultant builds your budget into your business model. Roughly 4% of gross sales to maintain market share, up to 10% for aggressive growth. Most businesses are either overspending blindly or underspending dangerously. Neither one is a strategy.

I don't just look at what you're spending. I look at what it's producing. Every dollar should have a job, a target, and a measurable outcome.

Most businesses spread their marketing budget thin. A little on radio, a little on TV, a little on Facebook, a little on Google, maybe a sports sponsorship. They are everywhere and nowhere at the same time.

My philosophy is simple: stop guessing where the money should go.

I do not put all your marketing money in one place. I look at every bucket, Google, Facebook, Nextdoor, SEO, referrals, print, sponsorships, and anything else you are paying for, and find out which ones are holding water.

Then we spend more where results are coming from, spend less where the return is weak, and shut off what is wasting money.

The right answer may be Google and Facebook. It may be Google and Nextdoor. It may be something else entirely. The point is not to pick one bucket. The point is to know which buckets deserve more water.

One client went from $20,000 a month scattered across channels with no visibility to $7,000 a month focused on the channels producing better lead quality, lower waste, and revenue they could actually track.